• In SEO keyword placemenmt in Page Title is very important.
• If you using images use keywords in Alt image tags i.e. alternative text or mouse over text.
• Keywords should be used in your links, don’t use unwanted words while creating links. Text in links should be relevant and descriptive enough of the page you are linking to.
• All links used in website should be in working condition.
• Unused and errors showing page on website will damage your ranking and affect your vistors viewing your site.
• Try to use keywords in domain name URL.
• Domain name affects SEO, the older the better. While registering a domain keep it in that way if you change the company so you don’t have to start with a new one.
• Link exchange activities help to boost website ranking. It is more useful to be linked from another site to your site than linked both ways for Google, however Bing places importance on both types of links.
Things to be keep in mind while link exchange:
1. Website should to be related to your website to which you are linking.
2. Higher the PR(page rank) for the site linking to or linking from the more effective it will for SEO.
3. Avoid Linking to spam sites as these sites will affect ranking instead of helping it.
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