Fact: Blogs keep growing – in volume & value.
- There are 152,000,000 blogs on the internet
- The global population of blog readers keeps growing.
- There are 31% more bloggers today than there were three years ago.
- Most people read blogs more than once/day.
- Most people read 5-10 blogs.
- Nearly 40% of US companies use blogs for marketing purposes.
- 2/3 of marketers say their company blog is “critical” or “important” to their business.
FACT: Blogging can really move the needle.
- Blog articles influence purchases.
- Companies that blog have 55% more website visitors.
- B2C companies that blog generate 88% more leads per month than those who do not.
- B2B companies that blog generate 67% more leads per month than those who do not.
- Companies with >51 blog articles experience a 77% lift in median monthly leads.
- Blogging frequency has a direct & significant impact on lead-gen.
FACT: Bloggers are “morning people.”
- Morning is the most popular time to read blogs.
- Blog reading peaks Link-sharing among blog readers peaks around 7am.
THE BOTTOM LINE: Blog early & often.
(Stats and figures provided by HubSpot)
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