6 Tips to Strengthen Your Social Media Strategy for 2019

2018 has flown by, and we're currently quick approaching the twelvemonth. during this post, I wanted to give you all a simple breakdown on how you can get ready for 2019 with six steps that you can take to strengthen your social media strategy.

It's important to update and upgrade your strategy in alignment with the newest trends and shifts. Hopefully these notes can assist you stay track, and in line with the evolving digital landscape.

1. Review however You Current Use Social Media

The first step in strengthening your social media strategy, at any purpose, is to review however you’re presently victimization social media.

Really take a step back here - take away yourself and obtain associate degree outsiders perspective. you'll be able to raise yourself the subsequent questions:

• Which social media networks are you presently on?
• Are they still relevant to your complete goals?
• Which social media networks are driving the foremost relevant traffic or conversions for you?
• Which social media networks are a time suck?

As exhausting because it could seem, it should be time to relinquish some networks up. It’s higher to consider those that are operating, and victimization their options to your best advantage, as opposition holdup, energy, and presumably cash on useless ones. think about quitting a social media network if:

It’s been a jiffy, and you’re still reproof yourself - Building a robust social media following could be a method, and it takes time, however if everything else has embarked on and one network's insulation, you'll not have associate degree audience there.

You’ve tried ways from A-Z - Nothing changes. Sometimes, one platform lags as a result of you’re posting within the wrong format, or the incorrect time etc., however if you’ve puzzled out all those kinks, and experimented along with your strategy (and given it time) and still nothing, it can be time to mention “bye”.

Not even associate degree skilled will facilitate - if you’ve employed a professional skilled and even they can’t estimate the matter – positively pay some time on one thing else.

To find out what networks you must really be payment some time on there are some stuff you will do:

• Ask your audience wherever they hang around. you'll be able to do that via a survey or via social media posts.
• Check out wherever your competition is active
• Pay attention to the networks providing you with the simplest results
• Think about that social media networks align with the sort of content you have got the capability to form. as an example, if you don’t have the capability to form videos – perhaps YouTube isn’t the simplest choice for you.

Another side of reviewing however you employ social media is to work out stuff you would love to alter or explore. whether or not that be re-branding your accounts, giving them a brand new theme or attempting out new types of visual content there are continuously aspects to play with once it involves your on-line presence. Don’t forget to incorporate these once you arrange your social media strategy for 2019.

2. Optimize Your Social Media Networks

The next factor you would like to require a glance at to strengthen your social media strategy within the twelvemonth could seem over simple: optimize your social media profiles and build a decent social media bio.

Make sure that your profile and header pictures are clear and up up to now, embrace keywords in your “about” sections, and confirm any links in your bio are relevant and dealing.

It's easy, and a basic staple of social media promoting, however you would be shocked however usually such details are unmarked.

3. Establish Your Future Goals

After you’ve taken a glance at what you’re presently doing, and you have set what networks to stay and that to chop, it’s time to line some goals for yourself.

Take a while to appear at your analytics (which you most likely already did to work out that social media networks are working). From there, you'll be able to asses wherever you are at, and set goals for wherever you would like to be by year's finish.

Goals don’t ought to be super sophisticated - one may well be "going from posting three times per week to four times a week", or even driving a lot of downloads from social media. 

It's important to line realistic, doable goals supported your current state of affairs, however conjointly some which will push you to attain.

4. Came upon a Content Schedule

A big a part of making a social media strategy that works for your business is deciding what your core social media schedule can appear as if.

A social media or content schedule can assist you with consistency and retention, still as aiding with content gaps and deciding what works and what doesn’t for your audience. it will conjointly make sure you do not find yourself tearing your hair move into frustration once trying to find what to post.

You can find out about even a lot of edges to making a content schedule here: Why you must produce A Core Social Media Schedule (And a way to Do It)

5. Don’t Forget Video Content

One factor you can't forget to incorporate to strengthen your social media strategy for 2019 is making a lot of videos.

In 2019, there will be a fair stronger stress on videos, however a lot of specifically on Instagram Stories and IGTV. this is often as a result of creating your manner into your follower’s feeds has become a touch tougher, and that i don’t comprehend you, however Instagram Stories are with great care straightforward to visualize and digest – they're short and sit at the highest of the homepage, and you'll be able to simply faucet your manner through a bunch of them.

Another side i actually like regarding Instagram Stories is simply just like the name implies - the tool permits you to essentially tell a story and go a lot of exhaustive. It offers you the chance to attach along with your audience. What i prefer regarding IGTV is that it conjointly allows you to give deeper content for your audience.

6. Analyze, Rinse Repeat

Last however not least, to possess a robust social media strategy you’ll ought to carry on recording on your analytics.

If you recognize American state in my business life, you recognize I’m completely enthusiastic about analytics, and you’d be shocked on however usually they are unmarked. You’ll wish to stay track of your followers, however a lot of significantly, keep track of reach, impressions and engagement. 

These are six easy ways in which you'll be able to get on the trail to strengthening your social media strategy for 2019. Hopefully the following tips can facilitate set you on the correct path, or a minimum of prompt some relevant reminders of key parts you'll have simply unmarked in your designing.