Pinterest has free a brand new 'Seasonal Insights' guide to assist Pinners set up out their 2019 approach, and faucet into key opportunities.
The guide includes a variety of stats and knowledge points, as well as the most recent platform usage trends:
But the most focus is that the seasonal activity guide - to begin with, Pinterest has provided a coming up with chart that highlights once on-platform interest starts to increase around specific events throughout the year.
The chart will facilitate in coming up with once you ought to boost your advertising activity around every event, whereas Pinterest has additionally enlarged on every within the latter sections of the guide, providing event-specific insight, as well as stats on saved Pins and search activity.
In addition to the current, the guide additionally includes notes on 'Life Moments' to assist advertisers faucet into even additional opportunities on the platform.
There's a heap of useful insights here - Pinterest has additionally enclosed coming up with pages at intervals the guide to assist users strategize around every part.
If you are looking to urge additional out of Pinterest in 2019, or add it into your social media selling approach, this can be a superb scan - not solely can it open your eyes to the assorted opportunities, however it provides specific notes on the way to faucet into every, and create the foremost of your Pin efforts.
Pinterest does not get the maximum amount coverage because the alternative major social platforms, however it's steady growing, and building its practicality so as to cater to its distinctive audience base. Back in Sept, Pinterest reported that it's currently serving 250 million monthly active users, which, of course, pales as compared to Facebook or Instagram - however the stats additionally showed that Pinterest is growing at a quicker rate than Snapchat, Twitter and numerous alternative social apps.
Pinterest is additionally up its ad offerings and visual search tools - last, as an example, Pinterest additional new Carousel ads, providing extra ways that to achieve users in a very searching attitude.
Really, Pinterest is not within the same class is alternative social apps, as it's additional targeted on product discovery, and that is however advertisers got to approach it so as to faucet into the assorted Pin opportunities.
If you haven't thought of Pinterest before, it's undoubtedly value another look, and this new guide may prove key in utilizing the platform to best result this year.
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