Ten 2019 Digital Marketing Predictions You Should Probably Ignore

Is your inbox and/or feeds packed with 2019 digital selling predictions yet? Mine square measure, and beginning last year, i believed I’d do one thing a bit totally different. Since there square measure such a big amount of prediction posts printed, why not realize and parson those predictions that I don’t essentially accept as true with. It’s not arduous considering marketers square measure forever talking regarding ensuing buzz technology, trends or strategies.

With that aforementioned let’s explore some predictions you must most likely simply ignore.

1. Voice search are a selling tool

While this is often attention-grabbing, and voice discovery can eventually be used as a selling tool, we’re still a few years off from implementing voice search in our selling programs, outside of eCommerce.

Amazon, Google and Apple haven't provided a simple keeper manner for voice improvement for prime funnel content.

2. Increased and video game experiences from brands are common place

This is, and can still be, simply a novelty next year. As long as adoption for these technologies remains tiny there’s no want for brands to promote on them.

That said, for brands targeting gamers, these square measure viable channels to provide content on.

3. Computing (AI) can begin to displace marketers

We’re a protracted manner off from AI inflicting several marketers to lose their jobs. AI, as a technology, remains in its infancy, and it’s way more possible to extend jobs within the close to term.

4. Chatbots are heavily adopted by marketers

As a client service tool, chatbots will work well by delivering efficiencies in responsive customers queries. However, outside of client service, there’s simply not loads of use cases that create a lot of sense.

Most of the selling cases I’ve seen square measure pretty spammy. Next year won't be the year of the chatbot deploying merchant.

5. The web ad trade can die

While it’s true that show and interruptive advertising budgets square measure shifting to social and native advertising, overall pay continues to extend. At an equivalent time, transparency is higher|recuperating|convalescing|recouping|recovering|improving} Associate in Nursingd better - we’re conjointly moving from a click-based economy to an engagement-based economy. this can result in even any growth of on-line paid media pay during this class.

6. Video can overtake written digital content

Video is cool, however still expensive , and troublesome to scale. i do know several trade talking heads wish to push lower quality production mistreatment phones, and this is often a viable approach for a few brands.

Usually, variety|the amount|the quantity}s cited as proof that video is poised to be the number one variety of on-line content by brands is predicated on information measure estimates - however simply because video takes up way more information measure than written content, that doesn’t mean there’s a lot of video being made by brands.

7. The selling technology landscape can shrink attributable to consolidation

All one has got to do to expose this prediction is to travel over to Scott Brinker’s selling Technology Landscape Supergraphic and compare the YoY growth of it. From 2016 to 2018 it quite doubled from around three,500 to virtually seven,000 vendors.

There will be consolidation, except for each company that gets gobbled up, 3 a lot of can emerge.

8. The whole newsroom can die

There’s been an excessive amount of investment (and continuing investment) by several brands to exterminate their newsrooms.

From blogging to a lot of advanced transmission publication, the whole newsroom is here to remain – whether or not it’s insourced or outsourced.

9. Persona-based marketing is dead

Really? Whether the personas are strategically defined or loose categories it’s a very useful tool for most (if not all) marketing tactics.

It doesn’t matter if those personas are defined by humans or AI, written down or just commonly known, marketing will still use them.

10. Digital marketers will embrace content production for the Internet of Things (IoT)

The IoT is still in its infancy - and while novel, it’s very early for most brands to put together a content plan for the IoT.

I think it’s more likely that marketers will embrace and use the data collected by these devices to enhance what they’re already doing before they start producing dedicated content for them.