4 Easy to Use Tools to Help You Create Effective, Engaging Video Content

Video has forever been a preferred content format, however within the previous few years, it's merely exploded on social media. recently individuals are perpetually live-streaming, capturing the instant, making each short and long-form videos and posting them on-line. In fact, it’s calculable that by the tip of this year, up to eightieth of all web traffic can come back from video (up from seventy four in 2017). 

Quite clearly, video is all the craze right no - therefore however are you able to latch onto this trend and make stunning social media videos quickly and easily? 

In this post, I’m aiming to highlight some easy, effective tools and tips to assist you produce superb social media videos.

Are you able to begin developing your own video selling strategy? 

Useful tools for making social media videos

Creating social media video content is less complicated than ever - all you actually want is to grasp wherever to seem. In fact, you don’t even essentially got to film something yourself – recently, several video creation tools provide large libraries of stock footage that you simply will utilize, along side pictures and music that you simply will augment your videos. 

Here are some helpful tools for making your own social video content. 

Wave

Wave may be a super-easy to use video creator, that comes with an enormous library of over two hundred million stock video clips (although you'll be able to additionally transfer and use your own visual content). 

One of the extremely cool elements of victimization Wave is that you simply will terribly simply produce a similar video for any format, promptly - landscape, square, mobile, Instagram Story, Facebook cowl and far additional.

There are 30+ completely different formats to decide on from - this can be vital, as you can’t share a similar video on simply any platform while not optimizing initial. It won’t look its best if you’re not victimization the proper format for every channel. 

As for the particular video creator and editor, the tool is incredibly simple to use - there are five main steps to the creation process:

• First, hunt for videos and pictures in their library and opt for those you wish to use (you will mix them as you wish)

• Then, begin written material your video - add text (most individuals have the be officious once enjoying a video on social media platforms, therefore it’s vital to feature subtitles to your video if you wish them to urge your message), pore and out, trim your video clips, modification the lighting and far additional 

• Once you’ve finished written material the particular video, add a watermark to shield yourself and facilitate promote your Brand

• Although most of the people may not hear the videos they play on social media, some still do – at this stage, you'll be able to additionally add some music background from their audio clip library

• And finally, your video is prepared to publish where you wish on-line – or, you'll be able to forever transfer it for later use 

Adobe Spark

The Adobe Spark free graphic style app is a straightforward to use tool that allows you to form 3 differing types of content:

• Social media pictures

• Web pages with stunning graphics

• And video stories - that after all I’ll specialise in here 

To create a video story with Adobe Spark, you've got a couple of completely different choices to decide on from - choose one among their story templates or produce your own from scratch: 

The tool is meant to create the method as simple as doable - once you decide a guide, the app tells you specifically what you must convey in your video story.

It appears quite basic, however the results are often gorgeous – you only got to right pictures and videos to use in your video. you'll be able to additionally modification the theme of your video with a click (there ar a couple of completely different themes, and you'll be able to manipulate with the colours for every one), likewise as modification the layout of a screen (fullscreen, split screen, title and text, caption) and size either to widescreen or sq.. 

To actually produce the video Story, click on the + sign in every slide to feature video, text, photos or icons. They don’t have a video clip library, however you'll be able to hunt for free pictures in-app. 

If you wish to record yourself speaking over the video, you'll be able to do therefore by clicking on the electro-acoustic transducer icon that you’ll see on every slide. or else, you'll be able to additionally add music to your video - either your own or one among the audio clips on the market within the Adobe Spark library. 

Biteable

Biteable is another nice possibility for making social media videos, likewise as ads or explainer videos. 

As with the opposite tools, you'll be able to begin from a scratch, but there ar heaps of themes and templates that you simply will use as a start line. 

To filter your search, opt for what you wish to push, explain, gift or share:

Once you decide on a guide, it’s terribly simple to customise it - you'll be able to modification the text from every “scene”, the font and therefore the temporal order.

Once you’ve else and altered all of your scenes, consequent step is to vary colours|the colours} - {you will|you'll|you'll be able to} choose between a range of color palettes otherwise you can add your own custom colors to stay your stigmatisation. and eventually, the last step before previewing and business enterprise your video, is to feature music (if you wish to, of course) from their audio library. 

Animoto 

Animoto may be a video creator which will be used for making slideshow videos of photos, likewise as selling videos for business.

Again, you'll be able to begin from scratch or use one among the on the market templates - filter through the templates supported your objective: attracting AN audience, sharing a product or service, telling individuals concerning your business.:

Once you’ve chosen your guide, you'll be able to add additional blocks to your video, likewise as transfer your own visual content (photos and videos), hunt for pictures through Getty pictures and simply customise every video screen: 

You can simply edit the present screens and therefore the text, likewise as add voiceover. Following your video written material, you'll be able to watermark your video along with your own brand and alter the fashion of your video, and therefore the quantitative relation to either landscape or sq..

You can additionally apply filters to your videos to vary the planning (just such as you would on Snapchat or Instagram), likewise as add music.

Conclusion

It doesn’t matter if you’re not a proficient graphic designer or editor - if you wish to form social media videos, there's currently a embarrassment of tools on the market that change you to simply produce and edit video content, even with no previous expertise. Anyone will become a video seller. If a scarcity of expertise is what is holding you back, all you actually got to do is get a tool to assist.

Take that opening move and begin making.