Each year, Animoto surveys some five hundred marketers so as to find out regarding rising video trends, and the way they are shaping digital selling strategy.
One significantly fascinating note rising from this analysis is that what marketers suppose they are doing is usually totally different than what they are really doing. for instance, here ar a number of the key takeaways from our latest report:
85% of marketers say that they ponder however their videos can seem on mobile - nevertheless solely twenty sixth ar optimizing for mobile by making sq. or vertical videos.
Marketers rated “showcasing personality” and “connecting with customers” because the prime reasons they maintain a social media presence - but, their videos ar primarily promotional in nature.
93% of marketers have landed a replacement shopper from a video on social media, nevertheless seventy fifth feel control back once it involves making a lot of videos.
It's fascinating, and necessary, to notice these contradictions, and think about an equivalent at intervals your method.
Check out the infographic below to find out a lot of.
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