Facebook won't be the latest or prettiest social network, however it’s still actually one amongst the foremost helpful platforms for marketers. for instance, ninety three of social media advertisers use Facebook ads, that clearly suggests that it’s price your whereas.
And if you discover that data point motivating, we've compiled 9 a lot of useful knowledge points below to assist inform your strategy and take your Facebook selling to successive level.
1. 39% of Facebook users say that they follow Facebook Business Pages because they want to receive special offers
Offering those that follow your Facebook Page exclusive offers can facilitate inspire your audience to smash that “Like” button.
This maneuver works for businesses each massive and tiny - for instance, a edifice known as Brickhouse building in Williamsburg, Virginia has developed a massive following simply by providing those that like or treat their posts a free dish.
2. A post’s average organic reach is only around 6.4% of the Page’s total likes
There was a marketing-world rumor that this reach solely extended to a mean of twenty-two of the page’s total likes, however really it’s a lot of like vi.4%.
There was a marketing-world rumor that this reach solely extended to a mean of twenty-two of the page’s total likes, however really it’s a lot of like vi.4%.
While having a high variety of likes on your Page is very important, the Facebook users United Nations agency like your Page won’t do the work for you - you wish to supply participating posts, in spite of what percentage likes you've got. The a lot of you perceive concerning a way to generate engagement through your posts, the better.
3. 47% of Facebook users only access the site through the mobile app
That means that nearly half all Facebook users see your ads on their phones. in addition, mobile app fans ar arguably the a lot of frequent users, as they need Facebook right in their pocket 24/7 instead of simply once they will access a microcomputer.
You know what that means? Your content must be mobile-optimized.
In addition to creating certain any landing pages your ads purpose to ar mobile-ready, take into account posting a lot of vertical photograph and video content, and keep long-form posts straightforward to scan, limiting the employment of the “read more” button.
4. One study says that the most effective length for Facebook ad titles is four words, with 15-word link descriptions
While there’s undoubtedly a time and place for long-form content, your Facebook ads and link descriptions apparently aren’t it. If those four words within the title, and a touch a lot of information within the link description, will elicit FOMO (fear of missing out) and draw the reader in, even higher. Don’t overshare here, you wish a high CTR on balance.
5. Videos with auto-playing sound annoy 80% of users
Most folks scroll through our Facebook insert public - on the subway, in class, or waiting in line at the food market. Ironically, these places every embody a couple of dozen people that will certainly provide you with a grimy look once an advertisement pops up and starts sounding off straight off.
Because of this, you wish to think about that the bulk of your ad viewers ar about to be intense with pontificate, therefore make sure that you embody relevant subtitles and visual queues to reduce the requirement for audio.
6. Videos with closed captions increase viewing time by about 12%
Reiterating the purpose on top of - closed captions can prompt viewers to stay around longer. This way, Facebook users will still watch and perceive your videos, in spite of wherever they could be.
7. Your video ad has about three seconds to capture viewer attention
Three seconds feels like nothing, however your video includes a ton of chance to pack a clock on that little quantity of your time.
Similar to post titles, make sure the initial 3 seconds of your video ar informative, however principally choked with FOMO. a touch of suspense, or the concept that your video isn’t revealing everything quickly can offer your viewers incentive to stay looking at.
8. Shorter posts get about 23% more interaction than longer Facebook posts
Keep it short and sweet. Again, your audience is probably going intense on the go, therefore you wish to urge their attention quickly - and trust that your resulting landing page can hold their interest on the far side that.
Keep it short and sweet. Again, your audience is probably going intense on the go, therefore you wish to urge their attention quickly - and trust that your resulting landing page can hold their interest on the far side that.
9. Video posts get more shares than any other post type
This is another sensible reason to include video content into your Facebook selling strategy - the typical video share count is concerning eighty nine.5 shares.
When gazing corporations with productive selling methods, this stat adds up - for instance, this video by Glossier got fifteen shares, whereas the photo-only post below (for the precise same product) solely got one share.
Facebook offers vital chance for businesses, however additionally vital challenge. Hopefully these stats and tips can purpose you within the right direction to assist you drive higher results from your Facebook selling efforts in 2019.
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