Are you trying to induce additional out of LinkedIn in 2019?
You probably ought to be - per parent company Microsoft, engagement on LinkedIn is at record high levels, with over 610 million professionals currently interacting on the platform and searching for brand spanking new ideas and opportunities.
If you're trying to create LinkedIn additional of a spotlight in 2019, you are in luck - the platform has in the week revealed a brand new eBook of social media selling and management tips, supported lessons learned by LinkedIn's own social media management team.
As explained by LinkedIn's world Social Media Lead Steve Kearns:
"[In this eBook] we’ll share our greatest social media management tips, taken from years managing LinkedIn’s own social media presence, in hopes that we will assist you increase the impact of your efforts across the funnel. And whereas I’m ultimately here to create a case for why you ought to be investment additional of some time on LinkedIn, I hope that you simply will use this guide as a roadmap to success altogether of your social media communications."
The guide - accessible without charge via transfer here - includes a heap of tips and notes from LinkedIn's team, with a particular target LinkedIn best practices and Company Page management.
It additionally includes some valuable LinkedIn information insights, building the business case for the platform.
There's a heap of attention-grabbing and useful insights, and it's value going over, particularly for social media managers World Health Organization square measure trying to create LinkedIn a spotlight.
While it does not get the maximum amount attention as Facebook or Instagram, LinkedIn has sculptured out a awfully specific market niche, and is step by step building its business case day-by-day, with new advertising tools and options designed to assist marketers maximize their efforts.
It's not as cool, it is not as B2C-friendly, considering there square measure fewer bright, interactive Stories-like options on the platform (though it's experimenting with the Stories format), however LinkedIn's operating to determine itself as a key, trusty hub for news and data - and occurring the stats noted on top of, those efforts square measure operating.
The social media selling case for LinkedIn is growing - and if you are looking to maximise your LinkedIn presence, this new guide is unquestionably value a glance.
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